HOTELMARKETING.COM

Amadeus breathes new life into Otedis, aims to “shake up hotel representation model”

March 11, 2010 |

Amadeus launched a new distribution and marketing service aimed at small to medium-sized hotels and groups. At the heart of the enhanced service is the former Otedis, the representation company acquired by Amadeus in 2005.

Amadeus announces the launch of Amadeus LinkHotel, a new distribution and marketing service aimed at small to medium-sized hotels and groups. At the heart of the enhanced service is the former Otedis, the representation company acquired by Amadeus in 2005. All new and existing hotel members will be migrated onto the new enhanced distribution platform.

As well as offering advanced global and internet distribution systems (GDS and IDS) through an open standards platform, Amadeus LinkHotel also provides reservation tools, marketing services, and commission handling. The new distribution technology used by Amadeus LinkHotel is built on open standards. This means that the service is scalable and enables easy integration with other hotel systems, such as revenue and property management. Amadeus LinkHotel supports centralised rate and inventory management, and is one of the only services of its kind to offer automated commission handling to ensure intermediaries receive payment accurately and on time from member hotels.

A key focus of the Amadeus LinkHotel offer is a range of consultancy services. Hotels are offered a complimentary Distribution Optimisation analysis to ensure they will benefit from GDS and IDS reach and following this a wide range of sales advice is offered to help customers generate the best advantage from the services and distribution reach offered. Amadeus LinkHotel can help hoteliers keep up with the latest distribution trends ranging from capitalising on opaque business models, to advice on corporate contracting, and complying with BAR (Best Available Rate) programmes.

For travel agents, Travel Management Companies and online travel retailers and partners, Amadeus LinkHotel provides access to a rich range of new properties including sought-after independent and small chain hotels in primary and secondary business and leisure destinations such as the Asia-Pacific region, Central and Western Africa and Latin America. The LinkHotel service is focused on generating rich content in the distribution system to match the growth in demand for hotels in the emerging economies and the rising demand for niche content. In Western Europe the service will be focused on the business traveller and the supply of detailed information and options for this market.

To fully respond to the increasing demand for smaller hotels Amadeus is expanding its network to include specialised resellers in targeted territories.

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