Amadeus on becoming a true online retailer
August 03, 2012 | Online Travel
Amadeus sees a shift in focus from distribution to retailing. This is driven by the consumer’s various needs and preferences and the way they wish to interact with travel sellers and travel providers.
“In the ‘distribution’ world it was all about taking an airline’s product to as many points of sale as efficiently as possible. Efficiency is still important in retailing but, increasingly, our role is to help airlines interact with their customers in more sophisticated ways via the travel agency channel,” says Cyril Tetaz, head of marketing, distribution marketing at Amadeus. This might be unbundling, promoting specific qualities of their product, or providing a personalised level of availability according to who is asking.
According to Amadeus it is working with airlines to help them merchandise their products more effectively, across multiple channels and is helping airlines to become true retailers.
Get the full story at EyeForTravel
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