March 24, 2017
Google Travel exec details changing consumer behavior
If you want to dig for new information about consumer behavior in travel and beyond it, Google’s a good place to start.Read more
Amadeus applied its advanced search technology to remedy the “information overload” that travelers face when researching travel, creating a platform that returns just a few curated results.
Designed to simplify travel search, Amadeus Featured Results provides what its beta tester called “breakthrough curated results functionality.”
Amadeus said travelers will no longer have to sift through hundreds of recommendations. Instead they will be presented with a “more relevant” set of search results at the top of the screen.
The curated results are few, representing the cheapest, fastest and most popular results, along with a sponsored result. Amadeus said it is processing more data than ever before in order to return the best options in a tenth of a second.
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