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Amadeus report offers a big picutre on the new business traveler

February 08, 2013 | Hotel Marketing

The report 'The 21st Century Business Traveller' highlights the opportunities to help travellers and corporates succeed in today’s fast-moving business landscape. It presents a snapshot of today’s business traveller in the UK and Ireland, which will be of interest to corporate travel managers and road warriors alike.

The report draws on specially commissioned research among 400 UK and Ireland business travellers, working for larger companies, to paint a portrait of the 21st Century Business Traveller.

The 21st Century Business Traveller examines how travel managers can best meet the evolving needs of both the business and the traveller and provides action points to help corporate travel departments maintain and grow their relevance to the business.

The research pinpoints some areas where travel managers can make improvements:

- Equip travellers to deal more effectively with changes to their travel arrangements: 51% of travellers had to alter their travel plans in 2012, and 54% of travellers believe travel managers could do more to help them.

- There is a clear appetite among business travellers for services that enhance their travel experience, such as the option to include self-funded leisure travel. Take advantage of this to offer travellers more value, with destination information and discount offers that they can access via corporate travel tools.

- Turn the BYOD trend to your advantage: put the expertise of your department into your travellers’ hands by allowing travellers to use their smartphones and tablet devices to plan, book and amend their travel arrangements.

The 21st Century Business Traveller offers a big picture view: to truly understand traveller needs and maintain and grow into the future the strong levels of compliance revealed by the research, travel managers need to actively involve travellers in shaping the corporate travel policy.

The report was officially launched to coincide with the Business Travel Show and Travel Technology show at Earls Court in London earlier this week – and we conducted a number of interviews there with industry experts – which will be appearing on this blog soon.

Get the full report at Amadeus (PDF 872 KB)

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