June 26, 2017
Expedia loses hotel rate parity case in France
Expedia has been fined €1 million by a French court and ordered to cease demanding “tariff parity” from hotels following an appeal brought by the government in Paris.Read more
The rise of voice search and social commerce were tipped to be the most disruptive trends in travel by Simon Breakwell co-founder of Expedia speaking at Phocuswright Europe.
He picked out Amazon’s Alexa as particularly promising as the online retailer moves from moves into online search.
Breakwell said this is significant for brands like Expedia and booking.com that pay Google around $10 billion annually to appear in its top search results.
“When you are talking to Alexa you just want one flight – the best one. This means a lot to the Google model and a lot for how OTAs are going to be distributed.”
Get the full story at Travolution
Read also "Booking.com’s CMO on competing with Amazon and brand loyalty"
Visit our sponsors: