May 18, 2018
The OTA battlefield: Legislation to loyalty
The struggle to persuade guests to book direct instead of through an online travel agency is ongoing, but hoteliers have a number of factors working in their favor.Read more
The rise of voice search and social commerce were tipped to be the most disruptive trends in travel by Simon Breakwell co-founder of Expedia speaking at Phocuswright Europe.
He picked out Amazon’s Alexa as particularly promising as the online retailer moves from moves into online search.
Breakwell said this is significant for brands like Expedia and booking.com that pay Google around $10 billion annually to appear in its top search results.
“When you are talking to Alexa you just want one flight – the best one. This means a lot to the Google model and a lot for how OTAs are going to be distributed.”
Get the full story at Travolution
Read also "Booking.com’s CMO on competing with Amazon and brand loyalty"
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