March 26, 2013

American Airlines launches Award Map tool


American Airlines has launched an Award Map tool that gives its mileage club members what it calls an expanded view into the award tickets they can book online. Using a real-time, interactive map of American's network, customers can view multiple destinations when searching for award travel.

In an email, an American Airlines rep writes, "Award Map was developed to make the award searching and booking process more convenient for American's customers (no more one-off searches for the right flight). The target is really any customer who wants to see a list of destinations they can book award travel to using their AAdvantage miles."

A Facebook post on March 19 to its 621,000 fans received mixed reactions. Some fans are excited to see the new tool, while others complain about ease of use.

"Award Map is specifically designed with our customers in mind to help make booking flights with miles easier than ever," says Suzanne Rubin, president of the AAdvantage Loyalty Program, in a prepared statement. "The intuitive layout and simple navigation of Award Map offers customers a robust, easy-to-use tool that makes searching for and booking award tickets much more convenient."

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