Amex on 2012 business travel trends
January 11, 2012 | Hotel Marketing
According to American Express Global Business Travel, hoteliers will focus more on total revenue rather than on occupancy levels, and as a result they may be more willing to accept lower room volume at higher room rates in 2012.
As companies keep investing in business travel and growth, airlines will continue catering to the business-travel market with ancillary services, such as in-flight Internet, more legroom and preferred boarding, that are of interest to the business traveler needing to get work done en route. Rates will rise to meet the continued demand.
Hotels traditionally have followed the ancillary fee system and now are charging for amenities that make a difference to the business traveler. This means road warriors could increasingly be paying additional fees for the services that allow them to be productive while they're away. In 2012, hoteliers likely will focus more on total revenue rather than on occupancy levels, and as a result they may be more willing to accept lower room volume at higher room rates. This translates to hotel rates likely getting a little more expensive this year.
Mobile technology is going to be a continued focus in 2012 as companies look to make traveling employees more productive, create utility on the road, and help enhance control and compliance during business travel.
Get the full story at the Chicago Tribune
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