According to a new survey conducted for American Express Travel, travelers in the United States are focused on pursuing their personal passions through the lens of travel.
“For 2018, we see U.S. travelers expanding personal and global boundaries when they travel. We noted an increased interest in cultural discovery, personal connections, inspiring destinations, and premium, rejuvenating travel experiences,” says Tom Stein, VP of American Express Travel.
American Express Travel’s international bookings for travel in the first quarter of 2018 are up 44 percent, and the survey corroborates this interest in international destinations. 25 percent of those surveyed cite learning about history, art and culture across the globe as their most important travel goal for 2018.
- 72 percent say that they enjoy learning about different cultures
- 15 percent have traveled in the last year to experience new languages, customs and 20 percent (a 5 percent increase) plan to do the same in 2018
Get the full story at American Express Travel