Apple sets out to reinvent mobile ads
February 11, 2010 |
With the iPhone, Apple changed the face of mobile devices. Can it do the same for mobile advertising? All signs point to Apple exerting its considerable clout on the mobile web to make the ads, well, better.
ast week Apple showed it won't be shy about setting new standards. In a blog post, the company warned developers that it will reject apps that serve users location-targeted ads. "If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user's location, your app will be returned to you by the App Store Review Team for modification before it can be posted to the App Store," the post said.
Location-based ads are often the most attractive for advertisers looking to drive foot traffic into stores. "If I'm looking at my phone, I want to see an ad for the restaurant around the corner, not for something without context," said Michael Becker, Mobile Marketing Association's managing director, North America. "Situational relevance for mobile users -- and for marketers -- is essential."
Get the full story at AdvertisingAge
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