Appnostic announces SocialBooker Facebook booking app; Roger Smith Hotel in Manhattan first hotel

October 31, 2011 |

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SocialBooker allows for any hotel using any Central Reservations System (CRS), Internet Booking Engine (IBE), or Property Management System (PMS) to harness the power of Facebook’s Social Graph.

Appnostic, a leading social media and travel technology provider, is introducing the first fully integrated Facebook hotel reservations booking app; SocialBooker. SocialBooker allows for any hotel using any Central Reservations System (CRS), Internet Booking Engine (IBE), or Property Management System (PMS) to harness the power of Facebook’s Social Graph. Appnostic’s SocialBooker provides true social commerce, personalizing the hotel booking experience, while providing travelers a better way to socially interact and book a hotel.

SocialBooker is the hotel industry’s first reservation platform specifically optimized for Facebook’s Social Graph. The look and feel can be easily customized to complement a hotel’s existing branding and CRS connectivity. SocialBooker enables the hotel to harness the viral capabilities inside the Facebook network to maximize sales, build customer loyalty, and deliver improved customer service.

According to Appnostic CEO Brian Dass, “SocialBooker is a Facebook app that delivers a completely integrated booking solution, from room availability through payment transaction, all from within the Facebook environment. Furthermore, hotels can customize their unique booking paths to deliver a fully branded, immersive, and socially connected room-booking experience,” he explained

“We are very excited to have jointly launched a private label version of SocialBooker with the Roger Smith Hotel, a New York based hotel known for their proactive approach to Social Media.” Dass explained. Furthermore as consumer adoption for F-commerce continues to grow at a rapid pace, more and more hotel bookings will be conducted through Facebook. “Beginning with the Roger Smith Hotel, Appnostic is helping the hotel industry prepare for the social commerce revolution that is already having an impact on consumer travel.

John Birdsong, Roger Smith Hotel New Media Director says, “Customers are increasingly looking to engage with the hotel via Facebook. Each month over 500 million people on Facebook use an app or experience the Facebook social plugin on other websites. It’s becoming the must-have marketing platform for hotel managers. SocialBooker brings the first complete booking app solution to our Fan Page, and allows the Roger Smith Hotel to monetize our fan base, while opening up an entirely new sales channel.”

By becoming part of the Facebook eco-system, hotel property operators are able to access user profile data and gain insights through Facebook’s internal analytics. This experience is fully personalized including ‘Friend Recommendations, Wall posts, and “Like” button integration, all leveraging Facebook’s newsfeed technology to virally spread your special offers, promotions and packages.

Jeff Thomas, Appnostic’s EVP, Business Development stated that many hotels have expressed a strong interest in adopting the SocialBooker app. “We have active discussions underway with a large number of hotels and groups in North America and in Europe on utilizing SocialBooker as their preferred social media distribution platform.” Thomas continued, “These hotels recognize the importance of this valuable new distribution channel and understand that early adoption is crucial in gaining a competitive advantage on Facebook while defining a standard for social revenue management and distribution.”

Appnostic will be attending World Travel Market in London on November 7-10 and will be available to provide a demo to any interested hotel or group. Appnostic welcomes CRS, PMS and IBE providers to inquire about the PartnerNetworkTM program whereby SocialBooker can be ‘white label’ interfaced for their Clients. Please visit http://www.appnostic.com/partners/