HOTELMARKETING.COM

Appnostic brings hotel web content to social media

February 08, 2012 | Hotel Marketing

Appnostic LLC, worldwide travel technology and social media marketing provider, today announced the launch of StoryBoard, an advanced Facebook fan page design for hotels. The new design enables hotels to operate micro versions of their official websites’ navigation on just one tab of their Facebook fan page.

With Appnostic’s StoryBoard, hotels can have a Facebook fan page tab that displays various facets of the hotel, from accommodations to maps and dining. The interactive look and feel achieved with StoryBoardTM pages are often more seamless than a traditional website. One StoryBoard page can hold multiple tabs if needed, each tab featuring up to 8 different landing pages.

Hosting 845 million unique monthly users, over 50% of which visit the social network daily, Facebook boasts a diverse and incessantly engaged customer base.
“When you compare Facebook traffic to the average website traffic of any hotel, it’s undeniable that a strong Facebook presence enables hotels to market to a wider audience,” explains Appnostic founder and CEO Brian Dass. “With StoryBoardTM, hotels can now have fan pages that display a unique brand story with a user interface that’s more consistent with the brand image they’ve crafted, versus one imposed by Facebook.”

StoryBoard allows hotels to consolidate and aggregate their multimedia content within a thriving social ecosystem. Active conversations are constantly taking place on Facebook, a social network that nurtures over 100 billion friendships. This is one reason hotels are finding success with Appnostic in building seamless “F-commerce” environments.

“Now, our guests don’t have to leave the conversation or click thru multiple web pages that aren’t a part of their daily social connections in navigating our content,” reports Lisa Gneo, Director of Sales and Marketing for the Z NYC Hotel, an Appnostic client and StoryBoard user. “This simplifies the decision making process, and ultimately makes booking easier on Facebook.”

StoryBoard is the latest addition to Appnostic’s suite of social media marketing strategies for hotels. The company’s SocialBooker is the first hotel social distribution platform optimized for monetizing Facebook’s Social Graph, and delivering improved customer service. TweetAgent serves as Appnostic's content creation team dedicated to managing clients' Twitter and Facebook presence. With StoryBoard, Appnostic further solidifies an umbrella of content management solutions for hotels looking to get the most from Facebook as a sales channel.

Related Link: Appnostic LLC

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