Appnostic introduces Mobibooker

July 31, 2012 | Hotel Marketing

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Commission-free, mobile booking system and website creator makes any hotel’s website optimized for mobile devices in minutes.

Appnostic, LLC, a global social media marketing and travel technology provider, today announces the launch of Appostic’s MobiBooker™, a premium mobile website creator and reservation system for hotels. The statement was made today by Brian Dass, CEO and founder of Appnostic, who is also giving away a free month of service for first-time subscribers. Appnostic’s MobiBooker™ provides a timely, hospitality industry specific response to the mobile web boom, recently reported by Google as ramping up eight times faster than the web boom of the 90s.

The Appnostic team of mobile developers has over 20 years of international experience in the travel and hospitality industry. They recognized a need for streamlined mobile hotel sites responsive across all popular mobile operating systems that are dedicated to communicating the specific information customers want on the go. Appnostic’s MobiBooker™ is compatible with smartphones, Android, Blackberry, iPhones, iPads, Tablets, Windows Mobile and Kindle. With 60% of all mobile bookings made for stays within 1-5 days from the date of booking, Appnostic’s MobiBooker™ empowers a segment of hotel customers often overlooked by the industry: last-minute bookers already near or in their destination. Hotels, especially independent properties, are willing to participate in this new sales channel because about 40% of rooms on average go unsold each night.

Industry researchers have long acknowledged that a consumer’s mobile data consumption and commerce habits are distinct from their desktop computer behaviors.

Mobile was responsible for US $2.6 billion in travel booking value in 2011. By 2013, than number is projected to exceed $8 billion, representing 2.6% of all U.S. travel bookings and 6.5% of the total online travel market, according to a PhoCusWright study released in January 2012. There are more iPhones sold per day (402k) than people born in the World per day (300k). Eighty-one percent of users prefer mobile sites to apps for price research, 79% for product reviews, and 63% for purchasing. Factor in that 61% of customers who visit a mobile unfriendly site are likely to go to a competitor’s site, and the advantage of Appnostic’s MobiBooker™ to aid hoteliers becomes easily apparent.

“We wanted to bring hotel mobile development into the 21st century by offering compelling designs, consumer calls-to-action, and solid value propositions. A premium mobile site should be accessible not only to large hotel brands with big budgets to spend on development, but also smaller boutiques, bed & breakfasts with limited IT resources. We believe that optimizing a hotel’s online experience for mobile should be quick, cost-effective and work across all platforms to gain access to more travelers,” explains Dass.

Appnostic’s MobiBooker™ is a multi-language platform and was designed with the unique needs of hoteliers in mind. The integrated mobile booking engine is ‘plug and play’ compatible with EZYield, RateTiger and SiteMinder channel management systems. It provides a secure connection to a hotel’s central reservation system for easy rate and inventory management and reservation delivery. Plus with no commissions or transaction fees, hotels can enjoy more direct profit. On the other hand, hotels may opt to connect to an existing third-party booking engine. Appnostic’s MobiBooker™ enables hotels to iFrame any mobile-ready booking engine for a secure connection to third-party mobile-booking providers.

The Appnostic MobiBooker™ control panel features multiple theme and functionality options sitting on ‘Infinity,’ Appnostic’s dynamic content management system. The user-friendly graphics and customization tools make it easy to design a mobile website that reflects the brand identity of a hotel. The progressive ‘Drag & Drop’ interface makes it possible to design a mobile site within 25 minutes, without the need for IT or development resources.

Appnostic’s MobiBooker™ also features social integration, engagement and location services with direct connections to Facebook, Twitter, Foursquare and a Google Map to hotel locations. Users may create custom menus and navigation headers, build a Homepage, Photo Gallery, Contact Page and more. There are also optional support and training consultations available from the Appnostic hotel team of market managers.

To learn more about Appnostic’s MobiBooker™ and how you may qualify for a free-month of service and a limited time set-up fee waiver, please visit http://www.appnostic.com/mobibooker.