Are GDSs still on their 1990s business trip?
July 31, 2012 | Hotel Marketing
While multiple new online channels are advancing on the hospitality front, Global Distribution Systems are lagging behind. According to Trust International, the GDSs have missed the plane on the business to consumers side clearly - they still mainly think big corporates at corporate rates.
On the business to business end of the business, it is essentially down to three GDSs controlling the market, but they don’t factor in the B2C business.
“There are better standard than GDSs. Why is that?” Richard Wiegmann of Trust International queries. “Today the OTAs go to 100 places – to the CRS sites and the hotel sites. Why have the GDSs not concentrated on offering better products to make the OTAs go to one place and source their availability and rates?”
“I think the GDSs have lost their unique chance there,” he says, while conceding that the GDSs’ focus is understandably on airlines.
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