Are hotel price guarantees too good to be true?
January 16, 2012 | Hotel Marketing
Hone in on any hotel rate guarantee to see how to cash in, and you'll be squinting at so much fine print (much of it legalese) that you may need a pair of reading glasses.
Most hotel websites offer a "price guarantee" - a reassurance (backed by a price match, additional discounts, credits, free nights, or other promises) that you won't find a lower room rate for a similar category room elsewhere.
The potential perks should be enough to ease the mind of anyone who's thinking twice about making a reservation, right?
Sure, at least that's what hotels want you to think. But hone in on any rate guarantee to see how to cash in, and you'll be squinting at so much fine print (much of it legalese) that you may need a pair of reading glasses.
When it comes to deciphering price guarantees, here is what to watch out for when reading through the requirements, and what to do if you find a lower price.
Get the full story at msnbc.com
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