September 05, 2018

Are hotels missing out on ancillary revenue?

Consumers are increasingly familiar with being offered ancillary products during the purchase process - and there is a clear opportunity for hotels to make upsell more of a focus.

It's a matter of how upsells are offered so as not to irritate guests or damage your brand.

Ideally, ancillaries should be interwoven intelligently throughout the guest journey so that every customer touchpoint is optimized. In the booking funnel, this could be by making some popular products available to add to the guest's basket - breakfast, taxis, or late check-out, for example.

Alternatively, you could target visitors with messages simply communicating the benefits of a product and the added value it makes to a guest's stay, encouraging a direct booking.

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