While the average consumer preferences might show certain trends, you need to get granular with your data if you want to truly understand how different segments of consumers interact.
Namely, consumers in different age groups have vastly different preferences when it comes to consuming, accessing, and discover content.
For example, millennials, an age group which roughly spans 18 to 34, aren’t just buying sneakers and gadgets anymore. Increasingly, millennials comprise a cohort of people purchasing homes, baby clothing, and B2B software. And their strong preference for video, social, and mobile-first content has implications for marketers working across an expanding array of industries.
Are you marketing effectively to different age demographics? Let's dig in and find out.
Get the full story at HubSpot