OTAs have increasing relevance in a space where the long tail of hotels want to sell their products online without paying a brand for access to their marketing and distribution networks.
Most of the attention in online booking goes to the trials and tribulations of huge global hotel chains as they move to battle each other and online booking sites.
But according to Hotelbeds executive chairman Joan Vila, the movement of hospitality companies into adjacent verticals shows that consolidation and competition have slowed down growth in the hotel sector.
He thinks hotel chains may be forced to wind down some brands that aren’t succeeding in the marketplace.
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