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Asian hospitality group Onyx signs with SiteMinder

December 03, 2012 | Hotel Marketing

One of Asia-Pacific's leading hospitality management companies, Onyx Hospitality Group, has become the latest high profile hotel company to partner with global distribution platform, SiteMinder, to connect its expanding portfolio of properties to the world's top online booking channels.

A total of 22 Onyx properties in Thailand will be using SiteMinder's industry-leading Channel Manager to distribute room inventory to international online markets, including 13 from the group's centrepiece brand, Amari. Three hotels – Amari Orchid Pattaya, Amari Residences Bangkok and Amari Watergate Bangkok – have connected the IDeaS Revenue Management System to SiteMinder's network of high-performing reservation websites.

SiteMinder's Head of Sales in Asia, Kevin Tatem said: "As part of our rapid expansion in Asia, where the online travel market is surging, SiteMinder is delighted to partner with one of the most iconic and well-established hotel businesses in Thailand. The forward-thinking and progressive approach Onyx adopts towards its exciting brand portfolio and channel management sits well with the cutting-edge distribution and connectivity solutions offered by SiteMinder.

"The new partnership between Onyx and SiteMinder means online distribution and revenue management have now been streamlined, thus giving Onyx new opportunities to maximise revenue. We look forward to working closely with Onyx as they continue to stretch their online footprint and grow their business across the region and around the world."

The Vice President for Strategic Marketing and E-Commerce at Onyx, Chetan Patel, said: "We decided to partner with SiteMinder because of the strong, two-way connectivity capabilities they deliver to ensure the crucial link between our hotel networks and online travel agents is a seamless, efficient and productive one. SiteMinder's distribution platform is reliable and user-friendly and their customer service is first class."

With a history stretching 45 years, Onyx Hospitality Group is one of Asia-Pacific's leading hospitality management companies, with a portfolio that includes 33 operational properties across four hotel brands – Saffron, Amari, Shama and OZO. The Thailand-based company also manages a portfolio of independently owned or franchised properties throughout Thailand. By 2018, Onyx plans to offer a portfolio of 51 operating properties.

Related Link: SiteMinder

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