The strategy mandates the creation of a National Travel and Tourism Office within the Commerce Department. It also sets an ambitious goal of attracting 100 million foreign visitors annually to the U.S. by 2021, up from just over 60 million in 2011.
The new National Travel and Tourism Office gives the industry a major platform for influencing policies across the federal government. The office will be the “central driving force” for travel and tourism policy in the federal government, said Commerce Secretary John Bryson in a press call today.
The strategy also encompasses further steps to ease entry for foreign visitors; a promise to better coordinate federal programs that affect tourism, and government support of travel -related research.
“We want the world to know there has not been a better time to visit the U.S. and America is truly open for business,” said Bryson.
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