Average hotel now has 10,000 reviews on 50 websites?
November 14, 2011 | Hotel Marketing
Reading all the online reviews of just one hotel would typically take 25 days, according to online reputation solution provider TrustYou. The company estimates that a small hotel chain would attract enough reviews to provide 300 days’ reading.
Reading all the online reviews of just one hotel would typically take 25 days, according to an internet consultancy speaking at World Travel Market.
Jakob Riegger, managing director of Munich-based consultancy TrustYou, said the average single property now had 10,000 reviews on 50 websites.
Riegger was speaking at a social media seminar at WTM, the leading global event for the travel industry. He estimated that a small hotel chain would attract enough reviews to provide 300 days’ reading.
Get the full story at WTM
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