British Airways is moving away from distribution “defined by GDS relationships” and “restricted by the GDSs.” The company is moving away from a system-centric relationship to one that is more customer-centric.
The company spelled out the significance of BA and Iberia’s imposition of an £8 charge “per fare component” on GDS bookings last week, which adds £16 to a return ticket for agents without fee-waiver agreements.
The IAG-owned carriers insisted the fee would apply to all bookings “not made using an NDC-based connection” or made direct when they announced it in May. NDC is Iata’s ‘New Distribution Capability’ standard for ‘direct connect’ portals.
Yet the airlines have agreed a series of deals with travel management companies (TMCs) and leisure agencies to allow “bookings through existing platforms without a charge”, although so far only through Amadeus.
Get the full story at Travel Weekly UK
Read also "Opinion: GDS charges discriminate" at Travel Weekly UK and "Sabre CEO Menke Explains IAG's Private Channel" at The Company Dime