BackBid turns hotel shopping on its head
January 31, 2012 | Hotel Marketing
Taking a lot of the hassle out of online searching and comparing of hotel rates, Montreal-based BackBid lets you post an existing hotel reservation made on another hotel or online travel agency website, then sit back as competing hotels bid for your business.
Unlike "opaque" discounting sites such as Priceline and Hotwire, with BackBid you know the identities of the hotels upfront.
BackBid, which operates in 16 U.S. markets, launched in beta in November. Here's how it works: You create a free profile and can include your rewards programs and AAA membership, as well as your preferred amenities, such as valet parking, Wi-Fi and hotel spa.
You then enter information about a hotel reservation you've made elsewhere, including check-in and checkout dates, your confirmation number and where you booked the property. Finally, you e-mail the reservation to .(JavaScript must be enabled to view this email address).
Get the full story at USA Today
Related Link: BackBid
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