Baidu to take on Google Travel in China
August 24, 2012 | Online Travel
Baidu, China’s largest search engine company by market share, has signed a deal with Skyscanner, the UK-based flight search company, as it seeks to rival Google in providing travel information to internet users.
Baidu’s deal with Skyscanner shows, however, that other search engines are also looking to play a part in the travel market. Baidu last year took a majority stake in Qunar, one of China’s oldest and biggest online travel agents, and uses Qunar’s results for domestic flight searches.
Skyscanner said it had also held discussions with Yandex, Russia’s leading search engine company, but there are no immediate plans for a tie-up.
Though estimated to be about a third smaller than Kayak in terms of its traffic, Skyscanner is the most visited flight search website in Europe and is making rapid advances into Asia. The company is opening an office in Beijing and expects to increase staff at its Singapore office, which was opened less than a year ago.
Get the full story at the Financial Times (free content)
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