May 06, 2013

Barbara DeLollis joins ReviewPro as Director of Marketing


ReviewPro, the leading international provider of online reputation and social media analytics for the hotel industry, announces the appointment of Barbara DeLollis as Director of Marketing.

For nearly 11 years, DeLollis was the hotel industry expert for USA Today where she covered the business travel beat. In 2009, the editors of USA Today tasked DeLollis to create, write and edit USA TODAY's Hotel Check-In blog as part of the news giant’s foray into new media. She successfully leveraged her extensive knowledge of the hotel and travel industry and Hotel Check-In quickly became a “must-read” for industry insiders. In fact, CEOs of many of the world's best-known brands such as IHG, Hilton, Starwood, Wyndham, Hyatt and Best Western guest blogged for Hotel Check-In, often making and breaking news in their posts.

Through her years editing Hotel Check-In, Barbara created a devoted following in social media channels including Twitter and Facebook. She is frequently included in roundups of top travel writers and bloggers on Twitter, most recently earning a spot on Cision's "Top 10 Travel Bloggers on Twitter" list. DeLollis has been a frequent speaker, moderator and panelist at travel events, such as hospitality design show HD Expo, New York University International Hospitality Industry Investment Conference, and luxury travel show Virtuoso Travel Week.

Company CEO R.J. Friedlander said, “With more than 5,000 clients in 83 countries, ReviewPro has clearly established itself as the product, technology and innovation leader in the marketplace. Barb will leverage her industry knowledge and relationships in communicating the company’s unique strengths that enable clients to better understand and improve guest experiences and profit from the social web. She will play a key role in expanding brand awareness for the company as she leads our efforts in the areas of content, social media and events. Based in the Washington DC area, Barbara will be working closely with both the company’s North American and international teams.”

Related Link: ReviewPro

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