SiteMinder has secured 109 properties belonging to Barceló Hotels & Resorts, the third largest hotel chain in Spain and the 42nd largest in the world.
The win adds nearly 33,000 hotel rooms to SiteMinder’s distribution network one week ahead of FITUR, the world’s tourism trade fair for the Ibero American markets, where SiteMinder will be exhibiting for the third consecutive year.
Speaking on the decision to adopt SiteMinder’s technology, Barceló Hotels & Resorts’ head of e-distribution, Albert Santin, says, “SiteMinder has provided the peace we were looking for to complete our distribution strategy. Their expansive partner network gives Barceló direct access to new, important markets, and greater visibility in existing ones, to significantly lower our cost of acquiring guests. And, I know SiteMinder will only continue to grow to provide us even greater direct business with the world’s leading distribution channels.
“Additionally, as we look to grow our portfolio to 200 hotels in the next five years, having the ability to centralise as many bookings as we can now means we can have greater control as we scale, be significantly more efficient, and make better decisions that drive revenue.”
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