Basic site faults ‘could cost travel firms £2bn a year’
October 20, 2011 | Online Travel
Travel analytics specialist QuBit came up with the figure having analysed data from nearly 8,000 online travel customers. QuBit said the main errors found were in the areas of pricing, user experience and product and that this was directly contributing to lost travel sales.
Graham Cooke, chief executive of QuBit, said: “In a market where travel buyers are becoming more price constrained and picky in their choice of supplier, travel retailers simply can’t afford to be losing sales to basic mistakes.
“The issue is that the journey a customer takes towards a purchase is getting ever more complicated. They might research, select and buy across multiple visits and multiple sites and therefore tracking where problems are occurring can be complex.
“This research cuts through that complexity and shows where revenues are leaking out of the system.”
Get the full story at Travolution
Latest Industry News
Mobile and its impact on hotel revenue management
16 May, 2012 | Hotel Marketing
Top luxury travel trends in China
16 May, 2012 | Online Travel
Americans warming up to summer travel in 2012
16 May, 2012 | Hotel Marketing
How to capture early bird summer travel bookers
16 May, 2012 |
New Facebook study shows brands how to build engagement
16 May, 2012 | Online Marketing
How Amazon killed book critics
16 May, 2012 | Online Marketing
The problem with hotel compliance
15 May, 2012 | Hotel Marketing
Travelocity launches hotel connectivity platform
15 May, 2012 |
Room Key adds Travelocity hotel content to “satisfy needs of consumers”
15 May, 2012 | Hotel Marketing
Many would-be travelers still not spending
15 May, 2012 | Online Travel
More on the dramatic impact digital has made on travel purchases
15 May, 2012 | Online Travel
HRS mobile hotel bookings on the rise
15 May, 2012 | Online Travel
Expedia betting the bank on social and mobile
14 May, 2012 | Online Travel
Room Key exits beta, launches new tools
14 May, 2012 | Online Travel
Google urged to up its game on travel reviews
14 May, 2012 | Online Travel
Most Popular Articles
The European hospitality industry is calling for fairer practices in Online-Distribution
11 May, 2012 | Hotel Marketing
Mobile searches may yield better hotel deals
11 May, 2012 | Hotel Marketing
New Shangri-La Hotels website gets more social, faster booking
11 May, 2012 | Hotel Marketing
Expedia betting the bank on social and mobile
14 May, 2012 | Online Travel
Room Key exits beta, launches new tools
14 May, 2012 | Online Travel
Mac users book fancier hotels than PC users
11 May, 2012 | Hotel Marketing
At long last, U.S. launches national tourism strategy
11 May, 2012 | Online Travel
Americans now spend more time on Facebook mobile than its website
14 May, 2012 | Online Marketing
Google urged to up its game on travel reviews
14 May, 2012 | Online Travel
Hilton: Technology drives new design innovations
11 May, 2012 | Hotel Marketing
Latest Company News
Availpro launches its new Direct Click Manager service
11 May, 2012 | Hotel Marketing
SiteMinder receives $5 Million investment to fund global expansion
10 May, 2012 | Hotel Marketing
RateGain awarded qualified vendor status with Choice Hotels International
10 May, 2012 | Hotel Marketing
eRevMax expands its India presence with new office in Bengaluru
10 May, 2012 | Hotel Marketing
Lodging Interactive launches website analytics & social tool
10 May, 2012 | Hotel Marketing
Pegasus launches RezView Intelligence
26 Apr, 2012 | Hotel Marketing
HSMAI Revenue optimization conference to focus on RM evolution
27 Mar, 2012 | Hotel Marketing
De Vere partners with SiteMinder
27 Mar, 2012 | Hotel Marketing
Lodging Interactive launches website analytics & social tool
27 Mar, 2012 | Hotel Marketing
How good is your hotel’s social media?
21 Mar, 2012 | Hotel Marketing
TravelClick launches Rate360
29 Feb, 2012 | Hotel Marketing
Appnostic partners with GoMio
29 Feb, 2012 | Hotel Marketing
SiteMinder predicts trends for online hotel distribution for 2012
29 Feb, 2012 | Hotel Marketing
Hotels4u.com added to RateGain’s channel management solution
29 Feb, 2012 | Hotel Marketing
Availpro and EasyRMS come together to boost hotel revenue
08 Feb, 2012 | Hotel Marketing
E-Mail Newsletter
Visit our sponsors:
