January 12, 2017

Benchmarks: How much does Facebook advertising cost?


You might be curious about the exact cost of an impression, a click, or a conversion through Facebook ads. However, as many factors influence the cost of Facebook advertising, there isn’t an absolute answer to this question.

Thankfully, Facebook Marketing Partners like AdEspresso, SalesForce, and Nanigans regularly analyze social media advertising spend. While the benchmarks will not tell you precisely how much your Facebook ad campaign will cost, they might be great reference points for your consideration.

The team at AdEspresso seem to have the most up-to-date benchmarks at the moment. They studied over 100 million dollars of ad spend in 2016 Q3 and came up with a set of benchmarks for the current cost of Facebook advertising. Here are a few of their findings (the currency is in U.S. dollars):

- The average Cost Per Click (CPC) is about $0.35 globally and about $0.28 in the U.S.

- The average cost per like is $0.23 in the U.S.

- The average cost per like is $0.23 in the U.S.

Get the full story at Business2Community

Read also "Facebook Advertising 101 [Infographic]" at MarketingProfs.com and "Facebook updates how dynamic ads work" at Search Engine Journal