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Best practices for hotel website analytics

November 17, 2011 | Hotel Marketing

From discussing the most important metrics, to establishing goals, to growing business at your property, a new free white paper from HSMAI and Vizergy takes an in depth look at marketing analytics for hotel websites.

Hotel marketers face many challenges in using analytics. But most common among these may be knowing where to begin.

While powerful tools like Google Analytics, Adobe Omniture SiteCatalyst and Webtrends exist to help marketers understand their marketing activities, many hotel marketers struggle with separating the wheat from the chaff and zeroing in on the information that matters most. As one director of marketing noted, “Sometimes you get into the analytics and you can’t get out, so I try not to get too hung up in the minutia of the data.”

This white paper is an educational resource that hoteliers can use to learn how to best review and make decisions based on marketing analytics. From discussing the most important metrics, to establishing goals, to growing business at your property, the paper takes an in depth look at this key form of marketing intelligence. The paper is based on an industry survey of hoteliers and interviews with industry professionals and produced by respected hotel Internet marketing professionals - HSMAI, VIZERGY and Tim Peter.

Download the white paper at HSMAI

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