February 27, 2013

Best practices in travel website testing and optimization


Travel Weekly presents a series of fast-paced and informative e-books on best practices in online travel commerce: Routes to creating a great page, setting up a helpful search process and keeping clients focused throughout the booking process.

The e-books were created by Maxymiser, a global firm specializing in website testing, personalization and multichannel optimization, as part of an ongoing effort to educate various business fields about how testing and optimizing elements of a site can ultimately increase sales and return on investment.

Download the eBooks here

- Best practices: Three routes to a winning webpage (PDF 1.2 MB)

- Best practices: A winning search experience (PDF 1.7 MB)

- Best practices: A winning 'booking funnel' (PDF 1.5 MB)