Best practices in travel website testing and optimization
February 27, 2013 | Hotel Marketing
Travel Weekly presents a series of fast-paced and informative e-books on best practices in online travel commerce: Routes to creating a great page, setting up a helpful search process and keeping clients focused throughout the booking process.
The e-books were created by Maxymiser, a global firm specializing in website testing, personalization and multichannel optimization, as part of an ongoing effort to educate various business fields about how testing and optimizing elements of a site can ultimately increase sales and return on investment.
Download the eBooks here
- Best practices: Three routes to a winning webpage (PDF 1.2 MB)
- Best practices: A winning search experience (PDF 1.7 MB)
- Best practices: A winning 'booking funnel' (PDF 1.5 MB)
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