July 19, 2018
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Best Western is the latest hospitality and travel brand to leverage AI to provide vacation-planners with more personalized experiences.
Best Western partnered with IBM Watson Advertising on a new artificial intelligence (AI)-powered ad that offers personalized vacation planning with travel tips and tricks, accommodation recommendations and offers based on travel preferences, the company announced in a news release.
Consumers can engage with the ad by providing information on their travel plans. The AI-powered ad will respond with tailored suggestions for how consumers can get the most out of their vacation and enjoy Best Western locations across North America.
Consumers can book a hotel room, take a virtual 360-degree tour of a Best Western and learn about the hotel chain's rewards program and hotel amenities. The ads are running on weather.com and The Weather Channel app, both of which IBM owns.
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