July 04, 2018

Best Western taps IBM Watson to offer personalized travel planning tips


Best Western is the latest hospitality and travel brand to leverage AI to provide vacation-planners with more personalized experiences.

Best Western partnered with IBM Watson Advertising on a new artificial intelligence (AI)-powered ad that offers personalized vacation planning with travel tips and tricks, accommodation recommendations and offers based on travel preferences, the company announced in a news release.

Consumers can engage with the ad by providing information on their travel plans. The AI-powered ad will respond with tailored suggestions for how consumers can get the most out of their vacation and enjoy Best Western locations across North America.

Consumers can book a hotel room, take a virtual 360-degree tour of a Best Western and learn about the hotel chain's rewards program and hotel amenities. The ads are running on weather.com and The Weather Channel app, both of which IBM owns.

Get the full story at Marketing Dive