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Beyond Facebook and Twitter, social media optimization in Europe

March 02, 2010 |

For online marketers, optimizing for social media has become not just interesting, but a must. Optimization typically focuses on sites like Facebook, Twitter and of course YouTube. When it comes to Europe, however, there are many more choices.

Europeans are getting more social minded every day. According to the Internet Advertising Bureau, Europe will be spending a lot more time interacting with social media in 2010. European companies are said to be using social media mainly for research purposes and to drive product sales. European users meanwhile are spending more and more time on the web and in particular on social media sites.

Facebook is the leading social network in the US, but it is experiencing rapid growth throughout Europe. According to comScore Facebook is the most popular social network in 11 out of 17 European countries. Other social networks are feeling the pain of the Facebook growth but still play an important role.

In other European countries local social networks are losing ground to Facebook, but are still playing a big part, especially when it comes to branded communities, blogger outreach, UGC, video distribution, reactive customer service and display advertising. They are successfully fighting back against the US giant. So which social media sites should you target? Let

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