In the digital age, online reviews have become an important digital currency for hotels—the more you have, the stronger your online position.
Savvy online travelers frequently make their decisions based on the recommendations of others, and 95% of people say they read reviews before making a booking.
Of all the review sites out there, TripAdvisor is still widely regarded as number one. But things are changing. A number of review sites are now stepping up their prominence in the hotel space. The power of social media is also creating a shift in the way travelers seek out suggestions and tips to inform their booking decision.
In short, being on TripAdvisor alone simply isn’t enough. In the following post, we review the three other major review sites that all hotels should have on their radar and explain the unique benefits each of them offers.
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