Bing passes Yahoo! to become No. 2 in search

January 13, 2012 | Online Marketing

Microsoft has finally reached a long-sought and expensive goal - its Bing search engine now ranks second behind Google in the Internet's most lucrative market. Bing's December volume translated into a 15.1% share of the U.S. search traffic, which Google dominates with 65.9%.

Bing and Microsoft's other websites fielded 2.75 billion search requests in the U.S. during December, catapulting in front of Yahoo. for the first time in the jockeying for runner up to Google Inc., according to statistics released Wednesday by comScore Inc.

Bing's December volume translated into a 15.1% share of the U.S. search traffic, comScore said. Yahoo processed 2.65 billion search requests, representing 14.5% of the U.S. market.

Google remained Internet's go-to place for information, with 12 billion U.S. requests in December. That works out to a 65.9% market share.

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