November 01, 2018

Book on Google stands out more forcefully in hotels redesign


Why ever stop searching for travel on Google and turn to a hotel or online travel agency site when you can book your hotel right there without leaving Google?

Booking hotels worldwide on Google just became more prominent on its U.S. site in a redesign of Google hotels on desktop, which was introduced on mobile earlier this year.

In the past couple of years, Google has experimented with taking hotel bookings on behalf of online travel agency or hotel partners, but you would have to search for hours to find such an instance. Otherwise, you would more commonly click over to a partner site to complete a booking. The feature was introduced in 2015.

But in a redesign of the entire Google hotel search - and booking - experience there are multiple displays in the course of browsing for hotels where you can find the Google booking feature. In fact, if you book a hotel on Google, you can now even contact Google via an online form if you have a problem.

Get the full story at Skift and Google

Read also "Google launches new design for hotel search results"