September 18, 2018
How hoteliers navigate evolving distribution channels
A panel at the Hotel Data Conference discussed the various distribution channels available to hoteliers and the benefits and challenges they offer.Read more
September 11, 2018
Booking.com's effort to muscle in on tours and activities has taken another sizeable step with the launch of Booking Experiences in the U.S..
The Booking Holdings-owned brand has slowly rolled out the functionality over the course of the last few years, beginning in its home town of Amsterdam and reaching other destinations such as London, Paris, Dubai, Hong Kong and Singapore.
For the time being, rather than being a consumer platform in its own rights, Booking Experiences works by engaging with consumers only once they have booked a hotel. Guests are sent a link post-booking that directs them to a "pesonalized landing page" with a list of participating tours, activities and attractions in the city.
A QR code is issued and the customer can then use it to obtain discounted rates to a city's various things to do.
Get the full story at PhocusWire
Read also "Google’s new travel tool to help vacationers find free activities in new cities"
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