September 11, 2018

Booking.com expands experiences service, now in 60 cities worldwide


Booking.com's effort to muscle in on tours and activities has taken another sizeable step with the launch of Booking Experiences in the U.S..

The Booking Holdings-owned brand has slowly rolled out the functionality over the course of the last few years, beginning in its home town of Amsterdam and reaching other destinations such as London, Paris, Dubai, Hong Kong and Singapore.

For the time being, rather than being a consumer platform in its own rights, Booking Experiences works by engaging with consumers only once they have booked a hotel. Guests are sent a link post-booking that directs them to a "pesonalized landing page" with a list of participating tours, activities and attractions in the city.

A QR code is issued and the customer can then use it to obtain discounted rates to a city's various things to do.

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