May 25, 2018
Friction-free experiences are must-have amenities for travelers
Consumers expect real-time, frictionless experiences in every single brand engagement - both online and off. The travel industry is no exception to this rule.Read more
The number of travelers staying in an eco-friendly or ‘green’ accommodation at least once could double this year with 65% of global travelers expressing this intention versus 34% who stayed in one or more last year.
In addition, 68% confirm they are more likely to consider choosing an accommodation knowing that it was eco-friendly, with Chinese (93%), Brazilian (83%) and Spanish (80%) travelers the most likely. For a large 79%, sustainable considerations also impact their mode of transport when traveling, with 43% taking public transport whenever possible, 42% trying to walk, bike or hike as much as possible and nearly one fifth (18%) flying less to reduce their carbon footprint.
When it comes to making luxury adjustments in order to stay somewhere eco-friendly, the vast majority of global travelers would be more than happy to accept these, with 94% willing to stay in a property with energy saving lightbulbs, 89% in one with AC/Heating units that only run while you’re in the room and 80% in one with low flow showerheads.
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