The green travel trend continues to gain momentum with a large majority of global travelers stating that they want to travel sustainably, and nearly four in 10 confirming that they often or always manage to do so.
However, 48% indicate they never, rarely or only sometimes manage to travel sustainably, suggesting that while promising strides are being made for a greener future, there is still plenty of room to turn intentions into action.
Sustainability starts where you stay as for almost half of travelers (46%), 'sustainable travel' means staying in eco-friendly or green accommodations, topping the list of what people think of when hearing the term. Looking ahead, more than two-thirds (68%) of travelers intend to stay in an eco-accommodation in 2018, reassuringly up from 65% in 2017 and 62% in 2016. Additionally, the percentage of travelers who have not considered eco-friendly stays because they were unaware of their existence continues to decline, resting at 31% this year, compared to 39% and 38% in 2017 and 2016 respectively.
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