July 05, 2018

Booking.com to close RateManager

While the rumour mill of BookingSuite’s ‘imminent closure’ has been in full swing, Booking Holdings confirmed that it was to scrap its rate management tool in its BookingSuite product by July 31, 2018.

Aside from the fact that, as BookingSuite’s note to partners earlier this year states, “we haven’t seen a sustainable level of demand in the market to encourage further investment,” could a continued focus on hotel tech, given its intensified focus to create a travel ‘hub’ be viewed as non-core?

After all, hotels are becoming ever better educated about how to drive direct bookings. And many (though still not enough!) are questioning the validity of handing over their data to powerful OTAs, just to have their pricing strategy controlled by somebody else.

But the move was also taken as a sign by some observers as an indication that hotels’ direct booking strategies were being successful and that hotels were becoming more sophisticated in their sales strategies.

Get the full story at EyeForTravel

Read also "7 reasons Booking.com Rate Manager is being killed off" at Out Perform