May 12, 2017

Booking.com’s CMO on competing with Amazon and brand loyalty


Booking.com’s CMO on what the company has been ‘lame’ at and why it has mapped its structure on Amazon.

Booking.com’s Pepijn Rijvers might seem an odd choice for a CMO. He does not come from a traditional marketing background and had never held a marketing role before. He started his career as an entrepreneur in the financial services industry but in October 2008 moved to Booking.com, before taking on the CMO role two years ago. He has also headed up he supply and content team for Booking.com, something he says has allowed him to take a more entrepreneurial, varied approach to leading marketing.

Rijvers believes his untraditional background will help as he looks to develop Booking.com’s marketing strategy and travel direction.

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