June 19, 2017

Booking.com’s ‘fail fast’ approach


One secret behind Booking.com’s success as the world’s leading online accommodation aggregator is its approach to developing new products.

Its people think about how they can build customers’ experiences when they develop products or create innovations. They are always trying new things and are not afraid of failure, as trial and error help the company quickly achieve its goals of finding out which ideas please customers which do not.

“Our approach to innovations is to fail fast,” said David Vismans, global director and chief product officer.

Vismans’ job is trying to figure out what makes customers come back to the website, to build experiences for customers, and really to understand what customers want from the site.

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