Booking.com is something of an enigma - extraordinary growth, successful acquisition strategy, determined efforts to attract new customers through search. A PhoCusWright interview with the company's new CEO Darren Huston gives some insight on how the company works.
Booking.com is something of an enigma – extraordinary growth, successful acquisition strategy, determined efforts to attract new customers through search.
But it also - apart from the odd controversial appearance from resident business brainiac Glenn Fogel to have a swipe at social media – generally stays in the background of the industry and rarely shows its face publicly.
Perhaps this is changing, with attendees to the PhoCusWright conference at ITB Berlin given the first major public appearance of new Booking.com chief executive Darren Huston last week.
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