November 19, 2018

Booking Holdings has big AI plans


Booking Holdings aims to use artificial intelligence and its massive amount of customer data to create a more personalized service.

Glenn Fogel said Booking Holdings, parent of the Booking.com and Priceline.com brands, plans to overhaul its search and sorting function, with the goal of delivering more relevant, customized results.

"We have 142 million photos, and we're using visual AI that can come up with how to associate what you've liked in the past with what you'd like to do in the future," he said.

The goal is to create a "holistic super-system" that leverages Booking Holdings' customer data, AI capabilities and other resources.

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