November 06, 2018

Booking sold more than 200 million room nights in Q3

A first for the company to breach that milestone in a quarter. The jump in room nights was likely driven by alternative accommodations, non-hotel properties like private apartments and vacation rentals.

Booking has been pouring investment into alternative accommodations, the fastest-growing part of the market. Profit from non-hotel properties is generally slightly lower, but success in this category will have long-term benefits for the company, Singh said.

The amount Booking spent on television advertising and other brand-related ads increased in the quarter, reflecting the company’s effort to grow in the U.S. market, long the home territory of Expedia.

Get the full story at Bloomberg and Booking Holdings