June 21, 2018
Travelers losing interest in home-sharing
According to MMGY Global’s Portrait of American Travelers study, just 33% of respondents are interested in sharing economy accommodations, down from 41% in 2017 and 37% in 2016.Read more
On of the key drivers for hotels to select Booking.com's BookingSuite is no more - earlier this week, Booking.com announced that it will no longer be offering Search Engine Marketing services to hotels using their website platform.
In the official email to hotels using their system, Booking.com wrote:
"Beginning January 1, 2017 BookingSuite will no longer offer Search Engine Marketing (SEM/PPC) campaign management.
This was a difficult decision to make as we understand that SEM is an important component of your digital marketing strategy. In a hyper competitive online marketplace, SEM deserves the continued attention of a dedicated specialist."
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