On of the key drivers for hotels to select Booking.com's BookingSuite is no more - earlier this week, Booking.com announced that it will no longer be offering Search Engine Marketing services to hotels using their website platform.
In the official email to hotels using their system, Booking.com wrote:
"Beginning January 1, 2017 BookingSuite will no longer offer Search Engine Marketing (SEM/PPC) campaign management.
This was a difficult decision to make as we understand that SEM is an important component of your digital marketing strategy. In a hyper competitive online marketplace, SEM deserves the continued attention of a dedicated specialist."
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