Boomers still largely untapped niche market for hotel marketers
June 19, 2012 | Hotel Marketing
Hoteliers who truly understand the boomer market are peddling personalized experiences. Not by telling them what they should want, but offering them good choices so they can find what they want.
For the next 19 years, approximately 11,000 baby boomers born in the U.S. between 1946 and 1964 will retire every day. With unprecedented disposable income, free time and a powerful desire for new experiences, they will represent one of the biggest customer niches in the history of the hotel industry.
“Everybody has known this market was there,” said Chris Letchinger, interim dean at Chicago-based Kendall College School of Hospitality Management, which has tracked the emerging phenomenon for almost a decade. “But it’s now really starting to impact the hospitality business. And if hoteliers ignore it, they are ignoring it at their peril.”
The combined buying power of leisure and business travelers also will soon mean that the specific needs of boomers are incorporated into future hotel design when it comes to such things as mobility, hearing and sleep.
Get the full story at HotelNewsNow.com
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