HOTELMARKETING.COM

Brits insist on a room with a review

January 20, 2010 |

When it comes to booking a holiday, an overwhelming 79% of us are happy to base our choices on the experiences of fellow travellers posted online, according to research from leading accommodation website Hotels.com.

In fact, more than twice as many people strongly agreed that they took recommendations from total strangers on holiday and trip advice websites over and above recommendations made by family and friends, according to the Hotels.com research.

Newspaper and magazine articles were the second most relied on source of information gaining 40% of the vote, while 39% of respondents would base their holiday choice on a guide book.

However, the survey of 800 Hotels.com customers showed that most people will use various sources before making their holiday choice, with only 10% relying solely on a hotel's own website to book.

Alison Couper, Director of Communications at Hotels.com, said: "The ability to read the reviews of other independent travellers who have actually been to a hotel or destination can really help people make up their mind when faced with a mass of options and choices. There are more than 1.8 million reviews on Hotels.com posted by people who have actually stayed in the hotels."

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