Build on what makes your hotel unique
June 19, 2012 | Hotel Marketing
Just because social/electronic platforms have become dominant, it doesn’t mean they are crucial to success. Sure, social media can come into play, but only when the original idea is unique and worthwile spreading.
Consider Andaz, Hyatt’s trendy upscale brand, which prides itself not only on a highly personal style of service, but also creativity that is reflective of its community.
A while back, the Andaz in Liverpool brought in an author to read to guests. Then, earlier this year, two Andaz locations -- one on Wall Street and one on Fifth Avenue across the street from the New York Public Library - brought in their own in-residence attractions.
At the Wall Street hotel, a genuine accountant turned a suite into an office and offered April 15 tax services to guests. While only a few guests took advantage of the offer, the publicity generated was tremendous - and, more importantly, conveyed the message that Andaz is a pretty unusual upscale hotel, and one that knows where it’s located - in this case in the heart of the financial world.
Get the full story at Media Post
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