September 06, 2018

Business travelers primed for dynamic pricing, Travelport finds


A recent survey conducted by Travelport reveals that business travelers are open to receiving personalized ads based upon their previous travel purchases and their online browsing history.

The finding could bode well for airlines that have begun to implement, or are considering implementing, personalized dynamic pricing.

The Travelport 2018 U.S. Business Traveler Survey, published last month, found that 75% of business travelers would like to receive personalized ads based on their travel history when booking business travel online. Similarly, 72% of respondents said they would like to receive personalized ads based on their online browsing history.

The findings are the result of a survey of 850 U.S. residents who traveled by air for business at least twice over the 12-month period that ended in early July.

Get the full story at Travel Weekly