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With its new RoomIt service, Carlson Wagonlit is bringing together traditional TMC type of content, such as corporate associated rates and retail rates through deals with Booking.com and Expedia.
This is what Carlson Wagonlit's CEO Kurt Ekert had to say about RoomIt in a recent interview with Tnooz:
On a property level basis, it’s sourcing unique inventory similar to what an online travel agent or bed-bank does, bringing that into a rules engine and then present that to the user. The user can do that offline, they can do that through third party corporate booking tools who can shoot that through our XML. And we now have a hotel-only browser platform, which basically is an extension of the CWT To Go mobile app. And so what that does for the user is it gives us an experience that’s akin to being in perhaps a Trivago or a Kayak.
And we now have a hotel-only browser platform, which basically is an extension of the CWT To Go mobile app. And so what that does for the user is it gives us an experience that’s akin to being in perhaps a Trivago or a Kayak.
In hospitality, there’s massive content fragmentation and there’s great arbitrage that happens, which is why booking and Expedia are the two largest hotel companies in the world.
We’re basically bringing that arbitrage into the corporate market. We provide personalization of that experience to the end user. What that should do, is give the user a much greater confidence in the content set and in the UX. We think we’ll be able to dramatically improve the attachment rate of hotels, and save the company significant amount of money. From our perspective, it’s a pretty unique and different offering than what’s there.
Get the full story at Tnooz
Read also "CWT rebrands hotel division, plans midmarket booking tool"
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