Through this partnership, Carlson Rezidor will utilize TravelClick’s powerful, forward-looking Demand360 tool, a Hotelligence360 Business Intelligence solution.
Carlson Rezidor is the latest global hotel company to join the Demand360 program, with over 22,000 other properties around the world that contribute their future and historical data. Demand360 is the only competitive market intelligence product available to the hospitality industry that provides forward-looking reservation metrics and competitive share by segment and channel, allowing hotels to drive the right mix of business and stay ahead of the competition. Carlson Rezidor and TravelClick will work together to increase adoption of Demand360 throughout the Carlson Rezidor portfolio.
“As a company with a strong global presence, we continuously look for solutions that will drive success and provide the market-leading tools our hotels need to compete in an increasingly complex market,” said Charles McKee, Senior Vice President & Chief Commercial Officer, Americas, Carlson Rezidor. “TravelClick’s innovative Demand360 data will enable us to keep our finger on the pulse of the overall market and help to empower our properties with actionable data.”
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